Building with Communities: Bushra Ahmed Joins LHCPG for a Powerful Dialogue on DEI and Social Impact

We were delighted to welcome Bushra Ahmed to the LHC Procurement Group (LHCPG) offices this week for a powerful discussion on diversity, equity, and inclusion (DEI), and social impact in the public and third sectors, with our Director of Communities, George Stevens.

Bushra and George discussed the vital importance of engaging directly with communities to identify their own priorities—ensuring programmes are built with them, not for them.

Research consistently shows that community-led initiatives are more effective and sustainable. According to the Office of National Statistics (ONS), communities with higher levels of civic engagement and autonomy report better well-being and social cohesion (ONS, Social Capital Report). Furthermore, a 2021 report by Local Trust found that long-term, resident-led investment delivers more relevant, inclusive, and impactful outcomes, particularly in areas experiencing persistent disadvantage.

As Bushra emphasised, businesses should serve as enablers and supporters—providing resources, platforms, and procurement opportunities—while allowing communities to shape solutions that reflect their lived experiences and needs.

George Stevens commented, “It was an absolute pleasure to welcome Bushra for these extremely important discussions. We’re honoured to be collaborating with her as we deepen our commitment to equitable, community-driven procurement practices, and we look forward to learning from her experience to enhance the positive impact of our procurement strategies and Community Benefit Fund.”

As a Freeman of the City of London and a Board Member of the Lloyds Bank Foundation, Bushra brings a wealth of philanthropic expertise and community insight. She was also named one of Equality X’s Top 50 Influential Muslims in Europe (2023 & 2024). We look forward to working together and achieving great outcomes within our local communities.

To learn more about LHCPG’s Social Value commitments, read our first Social Impact Report.

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